Search results

This study aims to analyze the responsible consumption of Generation Z and millennials in the Latin American market, with special emphasis on the Peruvian case, to identify their differences with consumers born in 1980 and earlier and to evaluate their contribution to Sustainable Development Goal 12.

The study was conducted on a sample of 309 persons living in Lima. After developing and validating an instrument, an online questionnaire was used to collect data. These data were analyzed descriptively and inferentially, using chi-square tests to validate the relationship between variables.

The study identifies and explains the new trend of responsible consumption among Generation Z and millennials in emerging markets, where end consumers interact with and prefer products and services from companies that demonstrate responsible behavior and offer trust. It identifies new consumption variables that go beyond the traditional ones.

The study reveals a trend in the responsible consumption of Generation Z and millennials in Peru. However, it is necessary to complement the study in other countries in the region, as well as to study the new generations, such as the alpha generation and their consumption patterns.

The new trend of responsible consumption among Generation Z and millennials is forcing companies to implement strategies and develop corporate social responsibility programs. These companies must demonstrate ethical, environmental, socially responsible and sustainable behaviors in their daily operations to satisfy their stakeholders.

The study reveals a new trend in Peru, a developing country, where the market – the end consumer – is more informed and therefore demands better corporate performance from companies, including care for the environment and a contribution to society that includes a good relationship with its stakeholders.

Analizar el consumo responsable de la Generación Z y Millennials en el mercado latinoamericano, con especial énfasis en el caso peruano, con el fin de identificar sus diferencias con los consumidores nacidos en 1980 y antes y evaluar su contribución al Objetivo de Desarrollo Sostenible (ODS) 12.

El estudio se realizó sobre una muestra de 309 personas residentes en Lima. Después de desarrollar y validar un instrumento, se utilizó un cuestionario en línea para recopilar datos. Estos datos fueron analizados de forma descriptiva e inferencial, utilizando pruebas de chi-cuadrado para validar la relación entre variables.

El estudio identifica y explica la nueva tendencia de consumo responsable entre los Millennials y la Generación Z en los mercados emergentes, donde los consumidores finales interactúan y prefieren productos y servicios de empresas que demuestran un comportamiento responsable y ofrecen confianza. Identifica nuevas variables de consumo que van más allá de las tradicionales.

El estudio revela una nueva tendencia en Perú, un país en desarrollo, donde el mercado -el consumidor final- está más informado y por tanto exige a las empresas un mejor desempeño corporativo, incluido el cuidado del medio ambiente y un aporte a la sociedad que incluye una buena relación con sus clientes y partes interesadas.

El estudio revela una tendencia en el consumo responsable en la Generacion Z y Millennials en el Perú. Sin embargo, es necesario complementar el estudio en otros países de la región, así como estudiar las nuevas generaciones, como la generación alfa, y sus patrones de consumo.

La nueva tendencia de consumo responsable entre la Generación Z y Millennials y obligando a las empresas a implementar estrategias y desarrollar programas de responsabilidad social corporativa. Estas empresas deben demostrar comportamientos éticos, ambientales, socialmente responsables y sostenibles en sus operaciones diarias para satisfacer a sus grupos de interés.

This study aims to analyze the effects of microentrepreneurs’ knowledge transfer (KT) on personal improvement (PI) and business improvement (BI).

The study was developed in two stages: a literature review based on KT and the learning process in microenterprises to have managerial competence and PI and BI to acquire the managerial competence that entrepreneurs need. The second stage was constructing a structural model based on 107 questionnaires and bootstrapping of 5,000 replications of microentrepreneurs who went through a training program (quantitative) and a focus group (qualitative). This study had a mixed approach, exploratory scope and experimental design.

The research showed real evidence about the performance level of microentrepreneurs when they passed through the process of KT and its impact on PI and BI. This research considers their managerial competencies, and the findings show a relationship between the theory of individual and organizational learning.

This study considered Peruvian microentrepreneurs who participated in a virtual training program that included several courses related to their current environments and topics of interest. The analyzed period covered the years affected by COVID-19.

The model reveals that KT is relevant to PI and BI. Performance was measured regarding growth, income, innovation, productivity and responsibility before and after the program.

This research analyzed the need for training microentrepreneurs for personal and private reasons under a COVID-19 scenario to foster their businesses and assume financial responsibilities. This study considered Peru’s reality, a country in which 94.9% of companies are microenterprises. The study revealed that microentrepreneurs improved their personal and professional lives and addressed relevant social problems that affect their environments because of the KT effects.

This study bridges the gap in the literature on how the theory of KT can be applied to entrepreneurs. This study revealed significant findings in terms of PI and BIs. The impact of KT indicates the relevance of managerial competencies related to the performance level obtained in terms of growth, income, innovation, productivity and responsibility.

The pandemic caused by COVID-19 has brought us a serious economic, health and social problem worldwide crisis. In this context, there has been an increase in inequality between men and women throughout the world. In this situation of home confinement, uncertainty, stress and fear, women have been the most affected, regardless of their education level. The purpose of this study is to know the impact on the perception of academic women who suffered from a lack of gender equality (sustainable development) during the pandemic (SDG 5) and, therefore, the increase in the gender inequality gap (SDG 10) in Latin America (LA).

This qualitative, exploratory-descriptive study has a nonexperimental field and cross-sectional design that uses the field technique of focus groups.

This study revealed the deepest feelings of women researchers on this issue, leading to a deep reflection on the need to build the basis to transform unequal gender relations and introduce the gender perspective in a cross-sectional manner in a university context.

This study, analyzed from a gender perspective, aimed to unravel the complexity in which the majority of LA women academics live and to explain the gaps and differences in their lives caused by the inequalities that have increased due to the pandemic in Latin American societies.

La pandemia provocada por el COVID-19 nos ha traído una grave crisis económica, sanitaria y social a nivel mundial. En este contexto, se ha producido un aumento de la desigualdad entre hombres y mujeres en todo el mundo. En esta situación de confinamiento domiciliario, incertidumbre, estrés y miedo, las mujeres han sido las más afectadas, independientemente de su nivel educativo. Los mayores impactos en la percepción fueron la falta de equidad de género (ODS 5) y, por tanto, el aumento de la brecha de desigualdad de género (ODS 10) durante la pandemia en América Latina (AL).

Este estudio cualitativo, exploratorio-descriptivo, tiene un diseño no experimental de campo y transversal que utilizó la técnica de grupos focales.

Este estudio reveló los sentimientos más profundos de las mujeres investigadoras sobre este tema, lo que llevó a una profunda reflexión sobre la necesidad de construir las bases para transformar las relaciones desiguales de género e introducir la perspectiva de género de manera transversal en un contexto universitario.

Este estudio, analizado desde una perspectiva de género, tuvo como objetivo desentrañar la complejidad en la que vive la mayoría de las académicas latinoamericanas, y explicar las brechas y diferencias en sus vidas provocadas por las desigualdades que se han incrementado a causa de la pandemia en las sociedades latinoamericanas.

A pandemia causada pelo COVID-19 nos trouxe uma grave crise econômica, sanitária e social em todo o mundo. Nesse contexto, houve um aumento da desigualdade entre homens e mulheres em todo o mundo. Nesta situação de confinamento domiciliário, incerteza, stress e medo, as mulheres têm sido as mais afetadas, independentemente do seu nível de escolaridade. Os maiores impactos na percepção foram a falta de igualdade de gênero (ODS 5) e, portanto, o aumento da lacuna de desigualdade de gênero (ODS 10) durante a pandemia na América Latina (AL).

Trata-se de um estudo qualitativo, exploratório-descritivo, de campo não experimental e delineamento transversal que utilizou a técnica de grupo focal.

Este estudo revelou os sentimentos mais profundos de mulheres pesquisadoras sobre o tema, o que levou a uma profunda reflexão sobre a necessidade de construir as bases para transformar as relações desiguais de gênero e introduzir a perspectiva de gênero de forma transversal no contexto universitário.

Este estudo, analisado a partir de uma perspectiva de gênero, teve como objetivo desvendar a complexidade em que vive a maioria das acadêmicas latino-americanas e explicar as lacunas e diferenças em suas vidas causadas pelas desigualdades que aumentaram devido à pandemia nas sociedades latino-americanas.

Investigación

The study analyzed how the service-learning (SL) methodology can become a university social responsibility (USR) strategy that generates shared value for the university and its stakeholders.

This qualitative and exploratory–descriptive research had a nonexperimental field and cross-sectional design that used field techniques such as focus groups and in-depth interviews with the participants of the USR program “MIPyME vs COVID-19” in two Latin American countries.

This study revealed the perceptions of students who participated in the USR program on how a virtual service-learning (vSL) strategy related to the use of technology generates a positive impact on the development of shared learning between students and micro-entrepreneurs from a global and Latin American perspective, as well as for the internationalization of their study plans.

The field study was conducted in only two Latin American countries; however, the USR program has been implemented in eight universities from eight Latin American countries with very similar social, political and health contexts.

It is one of the first studies on SL used in a strategic and articulated way in universities with a USR approach. It analyzed traditional evaluations of this methodology, incorporating others such as virtuality (produced by the effects of the COVID-19), which led the authors to generate methodological innovations based on new ways of connecting, linking and generating shared learning and value for all.

This study aims to define a business school model of social responsibility (SR) and sustainability and describe how the implementation of this model impacts on small- and mid-sized enterprises (SME) and stakeholders in the chain.

The model was built based on a conceptual analysis about the literary and documentary review in recognized databases of scientific publications and models of SR, accreditations and impact and quality report systems of business schools. The implementation of the model was based on a project that involved Peruvian SME. Data were collected through surveys administered to the study population. The results were confirmed through in-depth interviews. Analytical-synthetic, inductive-deductive-analytical methods were used to present the SR model.

This model focused on the Sustainable Development Goals (SDGs), partnerships and solved relevant social and economic problems. It also allowed the growth of the micro entrepreneur, the family, the company, the society and other stakeholders in the chain.

The model was validated in one business school but generated more results than the expected. It is recommended to replicate it in other organizations. It has been developed in pandemic and post-pandemic situations.

The model was based on many impact models that considered the SDGs and relevant alliance generation that involved stakeholders in the chain. It also contributed to the development of entrepreneurs and the society.

The model benefited people, society and companies. The program aimed to train and formalize entrepreneurs and generate social and economic development.

This study allowed moving from theory to practice in topics of SR and sustainability. The main original aspect is that the model was based on the Unión de Responsabilidad Social Universitaria Latino Americana model; the Business Graduates Association, European Quality Improvement System, Business school Impact System, Global Reporting Initiative standards, the Responsible Business Conduct and the SDGs.

This study aims to understand the leadership characteristics of founders of social and environmental enterprises in Latin America who have achieved business success with a focus on sustainability despite difficult social, economic, political and even health contexts in which they live.

This nonexperimental research is a qualitative, descriptive and exploratory study. Twenty-one in-depth interviews were conducted with social/environmental entrepreneurs of the Kunan Network (an organization that groups the entrepreneurial ecosystem in Peru).

The study analyzes the leadership profile and characteristics of entrepreneurs who have created profitable businesses with a social/environmental focus that solve relevant social problems and contribute to improving people’s quality of life and caring for the environment.

Although only 21 business leaders with outstanding participation and positive social and environmental impact were included in this study, they were supported and recognized by the Kunan Network.

The study contributed to the conceptualization and understanding of the profile of leaders of social and environmental enterprises, whose main challenges are to solve social or environmental problems of society and contribute to improving the quality of life of people and the environment. Knowing the profile of these entrepreneurs generates value to the knowledge of the subject and contributes to understand and propose strategies to improve the ecosystem of social-environmental entrepreneurship in emerging countries such as Peru. This will contribute to the creation of relationships and alliances with various social actors: public, private, third sector, academia, among others, for the management and promotion of sustainable business.

El estudio busca conocer las características de liderazgo de los fundadores de empresas sociales y ambientales en América Latina que lograron el éxito de sus negocios desde un enfoque de sostenibilidad a pesar del difícil contexto social, económico, político e incluso sanitario en el cual viven.

En la investigación no experimental de tipo estudio cualitativo, descriptivo y exploratorio, se realizaron 21 entrevistas en profundidad a emprendedores socio/ambientales de la Red Kunan (organización que agrupa el ecosistema emprendedor en el Perú).

El estudio analiza el perfil de liderazgo y las características que tienen los emprendedores que crearon negocios rentables con enfoque social/ambiental que resuelven problemas sociales relevantes y contribuyen al mejoramiento de la calidad de vida de las personas y al cuidado del ambiente.

El estudio incluyó solo a 21 líderes emprendedores con destacada participación y impacto social y ambiental positivo, sin embargo es importante el reconocimiento y respaldo que estos tienen de parte de la Red Kunan.

El estudio contribuyó a la conceptualización y comprensión del perfil de los líderes de empresas sociales y ambientales cuyos principales desafíos son resolver problemas sociales y/o ambientales de la sociedad y contribuir al mejoramiento de la calidad de vida de las personas y del medio ambiente. Conocer el perfil de estos emprendedores creemos que genera valor al conocimiento del tema y contribuye a entender y proponer estrategias para mejorar el ecosistema del emprendimiento social/ambiental en países emergentes como el peruano; lo cual contribuye a generar relaciones y alianzas con diversos actores sociales: públicos, privados, tercer sector, academia, entre otros para la gestión y promoción de negocios sostenibles.

O estudo procura conhecer as características da liderança dos fundadores das empresas sociais e ambientais na América Latina que alcançaram o sucesso desde uma abordagem sustentável apesar do contexto social, econômico, político e sanitário difícil no qual vivem.

Na pesquisa não experimental de tipo de estudo qualitativo, descritivo e exploratório, se realizaram 21 entrevistas detalhadas a empreendedores socio/ambientais da Kunan Rede (organização que agrupa o ecossistema empreendedor no Peru).

O estudo analisa o perfil de liderança e as características dos empreendedores que criaram negócios rentáveis com uma abordagem socioambiental que resolvem problemas sociais relevantes e contribuem ao melhoramento da qualidade de vida das pessoas e ao cuidado do meio ambiente.

O estudo só incluiu 21 líderes empreendedores com destacada participação e um impacto socioambiental positivo. Não obstante, é importante mencionar que aqueles líderes têm o reconhecimento e apoio da Kunan Rede.

O estudo contribui para a conceptualização e compreensão do perfil dos líderes de empresas sociais e ambientais e cujos desafios principais são resolver problemas sociais e/ou ambientais da sociedade e ajudar ao melhoramento da qualidade de vida das pessoas e do meio ambiente. Conhecer o perfil desses empreendedores pode gerar valor ao conhecimento do tema e ajudar ao seu entendimento e propor estratégias para aprimorar o ecossistema do empreendedorismo socioambiental em países emergentes como Peru, assim pode contribuir ao relacionamento e parcerias com diversos atores sociais do setor público, privado, terceiro setor, academias, entre outros, para a gestão e promoção de negócios sustentáveis.